As a skincare brand, we're acutely aware of how the beauty industry has historically influenced society—promoting unrealistic beauty ideals, from TikTok skin-smoothing filters to AI-generated ad images. The world is spinning faster, and so is the question: What does beauty mean today?

Small, independent skincare and beauty brands are redefining these beauty ideals—they’re creating space for diversity, encouraging people to embrace their uniqueness, and developing products with mindfulness and environmental awareness in mind. It’s these small brands and their take on beauty that make our gloowy hearts beat faster, inspire us daily, and include us among their ranks. Beauty itself seems to be experiencing its own renaissance.

When we talk about beauty with friends, it’s not about who has the best skin, the trendiest look, or the priciest haircut. It’s about charisma, how someone interacts with others and themselves. It’s clear that beauty can no longer be reduced to just the exterior. Beauty runs deeper, is individual, and can shine from within.

"Emotional Beauty" is a term used in the skincare and beauty industry to describe products and approaches that focus not just on external appearance but also on emotional well-being and self-confidence. It embodies the idea that beauty is not just skin-deep but can have a profound emotional component. Emotional Beauty emphasizes the link between outer beauty and inner well-being, promoting the idea that self-care can positively influence our lives emotionally.

While these self-care routines are not a cure-all for mental health and should not replace professional advice, they can foster feelings of calm, connection, and well-being. In this light, self-care can be a simple and relaxing way to connect with your body, find time for reflection, and reduce stress. Ready to start your own Emotional Beauty practices? Here are three of our favorite tips:

Skincare (obv!!)
Enjoy the soothing effects of natural ingredients like green tea or lemon balm: Transform your daily skincare routine with our Hydrating Facial Serum into a calming, meditative moment. Gently apply the serum to your skin after cleansing, focusing on the natural ingredients and its hydrating benefits.

Journaling
Your beauty rituals don’t always have to be product-based; they can include practices like journaling. Before starting your morning routine, take a few minutes to write positive affirmations in a journal... or simply jot down whatever’s on your mind.

Meditation
Emotional Beauty and meditation go hand in hand, fostering a deep connection between body and mind. While outer beauty rituals like skincare can make us shine externally, meditation supports inner calm and balance. This practice helps reduce stress, boosts emotional well-being, and deepens self-awareness and appreciation for your beauty on a deeper level.

Emotional Beauty is your unique way of living and radiating your beauty. For more inspiration on skincare and self-care, follow us on Instagram and TikTok @heygloowy.