I started gloowy because it’s been a lifelong dream of mine to transform the skincare industry through simplicity and innovation.

For me, skincare has evolved into a daily ritual that empowers me, turning my bathroom into a personal sanctuary where I can find calm amidst the fast pace of life. While I enjoy exploring new ingredients, it’s the simple routines that truly have a lasting impact. Inspired by the elegance of simplicity and driven by the latest skincare innovations, gloowy was created. gloowy brings together simple, sophisticated skincare essentials with online guides designed to help you understand the benefits of the ingredients, making skincare easy-to-understand, clear, and accessible for everyone.

When I think of gloowy, I see people bursting with energy and confidence — people who know that real beauty comes from within and understand the importance of giving themselves and their bodies the care they deserve. With gloowy, I want to create a space that celebrates diversity and encourages everyone to feel strong and beautiful in their own skin. Because I firmly believe that every person deserves to glow — yes, that includes you!

I’m so thrilled you’re here, and I can’t wait to see you glow!

Love, Freya x